FUZE SWOT

Airmaster Press Release

February 19, 2006                                                             For more information contact:
Airmaster Fan Company                                                     Jane Herner
P.O. Box 968                                                                    Email:jherner@airmasterfan.com
Jackson, MI 49204                                                           (517)764-2300
www.airmasterfan.com

FOR IMMEADIATE RELEASE
                                               
Whole House Fan by Airmaster

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This fan will be able to cut down on energy cost resulting from heating and cooling. The fill will be no harder to install then the average attic fan. The average person should be able to install it with little or no help. The fan is environmentally friendly. The fan is durable, one that you will be proud to own. The fan is so quiet you will get up to see if it is running.
The fan is a 36 inch diameter fan. The fan is capable of a CFM range of 0 to 3500. The fan has a ¼ horse power motor that runs on 120 volts and plugs into the wall. We’re answering the call of the consumers with a smart product like this.

INDUSTRIAL AND COMMERCIAL AIR MOVING EQUIPMENT                       www.airmasterfan.com  Email:sales@airmasterfan.com

Floor Graphics
Floor graphics grab consumers’ attention and gain product awareness that a product may not otherwise get. Floor graphics are easy to use; they just stick to the floor. In FUZE’s case the floor graphics would consist of the logos, the different bottles, and the logo circles from the bottle.
 The reason for the FUZE floor graphics is for people to be able to find FUZE. In doing the research we found that FUZE is hard to find in stores. There is no set aisle in a store where FUZE appears. In some stores FUZE is shelved with the alcoholic drinks or the pop aisle. People do not relate FUZE with these products so they have a hard time finding FUZE. By using floor graphics consumers can be lead straight to FUZE. The floor graphics will lead the consumer from the front door of the store to the area where FUZE is shelved. This will allow the consumers to find the FUZE and they will purchase more. Floor graphics will increase consumers’ awareness of FUZE products. This will lead to consumers trying and buying FUZE.

Cooler TVs
The TVs over the cooler are to be point of purchase advertising. On these TVs FUZE commercials will play the Smell Great, Taste Great commercials that will entice consumers to buy FUZE. TVs are attention grabbers and will draw consumers to the FUZE coolers and away from other coolers. By having TVs on coolers you are able to advertise at the point of purchase. Putting TVs on coolers is unique and will be effective. Currently gas stations are using this technology to reach their consumers.

Outdoor Light Signs
Through research we have found that FUZE’s biggest problem is brand awareness. Consumers are not aware of FUZE and for that reason they are not buying as much FUZE as they would if they were aware of it. Using light signs in the shape of FUZE bottles will increase brand awareness. These signs would be most effective in major cities such as Cleveland or Boston, where a larger number of people will see them. The signs will be big enough that they will be seen from air. The sigh also will be viewable for miles if put on the right buildings.

Vending Machines
Now that FUZE has gone to plastic bottles, they should also go to vending machines. Vending machines are a perfect way for distribution into the marketplace. The vending machine will allow for easier access to FUZE. Currently schools are looking for alternative drink choices and FUZE can capture that market. Kids will purchase FUZE and tell their parents about FUZE who will purchase FUZE so they can try it.
Vending machines can be placed in gym and pools to sell vitalize to the target market.

Bus Shelter
Putting ads on Bus and Subway shelters will reach millions of people. Millions of people ride buses or subways every day. The ads will entice consumers to try FUZE. They will buy it because of exposure to the ad. They will want to try a product that claims to be the smell you can taste. The more people reached the more people that will purchase the products. The ad emphasizes the great smell that FUZE has. When a FUZE is opened the great smell penetrates the area.

Billboard Ad
Billboard ads can be put on highways and around college campuses where they will reach the target market. The billboards expose consumers to the wide variety of flavors and platforms that FUZE has. Stores often carry only a few flavors and platforms of FUZE. With the billboards showcasing all platforms consumers will become aware of flavors and platforms they have not tried.

Magazine Ads
The Taste Great, Smells Great reinforces the USP of the great smell of FUZE. FUZE is unique in that the smell of FUZE draws you to the product. The ads will draw consumers’ attention to the great smell of FUZE. By comparing FUZE to other products the consumer is given to reference points. People will wonder if FUZE really does have both traits of smelling great and tasting great.

Smell Taste Tests
By doing small taste tests FUZE can use a unique smelling point. FUZE is fragrant when opened and draws people to FUZE. When someone opens a FUZE people ask what it is. Through research we have found that a lot of the sensation of taste comes from the sense of smell.
FUZE will go around the county doing taste and smell taste tests at grocery stores and college campuses. In smell taste tests consumers will be blindfolded and asked to smell the product. The consumers will want to try FUZE because of the great smell. Once they try FUZE they will continue to drink FUZE because it is a great product.
These tests will bet people to try FUZE. We have found that once people try FUZE that they love it and want more. People are afraid to buy and try products that they have not heard of before. People will try new product if there are no risks to them. Taste tests will make consumers aware of the product.

Points
Doing points under the cap of FUZE bottles will help connect FUZE to their website. Since consumers will have to go to the website they will see the other things the site has to offer.
FUZE can put their great gear to work. Consumers will purchase more FUZE to collect point to redeem for gear. These consumers will wear and use the gear. This will cause free advertising to occur. Other consumers will see the FUZE gear and want to get some of their own so they will purchase FUZE.
The points for FUZE gear will vary depending on the expense of the item. Point values under the cap will vary as well. There will be more of the smaller values in circulation than the higher values. The cap will come in 5,10,25,50, and 100 point increments. Consumers will purchase more FUZE hoping to get caps worth 50 or 100 points.

FUZE Beverage Cooler
These cooler would be no taller than 5 feet and contain ice and FUZE. They will be positioned by checkout line in grocery stores, convenience stores, and gas stations. When people get to the checkout they realize how thirsty they are but do not want to get out of line. Consumer will reach in and grab FUZE from the cooler to purchase because it will be convenient. The cooler will make finding FUZE in grocery stores easier. The cooler will prompt people to try FUZE that have not done so before. Thus, increasing brand awareness.